Graphic design is a craft where we create content to communicate messages. By applying visual hierarchy and page layout techniques, we use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience. We create visual communications such as adverts, branding, publicity materials and magazine layouts. We use technology to manipulate and combine words, images, color, typography and sound in order to elicit emotions and deliver messages to viewers.
We Typical dish out this responsibilities as listed below:
we discuss with our clients to determine their requirements, timescale and budget.
we manage client proposals from typesetting through to graphic design, print and production.
we work with our clients’ ideas and managing their expectations.
we develop concepts, graphics and layouts, including making decisions about fonts, images, readability and readers’ needs.
we determine size and arrangement of copy and illustrative material, as well as font style and size.
we prepare rough drafts of material based on an agreed brief.
we keep clients up to date, listening to and acting on feedback, and explaining the rationale behind graphic design decisions.
we review final layouts and suggesting improvements if required.
we keep up to date with design and software trends.
we work together with external printers or production teams to ensure deadlines are met and material is printed or presented to the highest quality.
In-house graphic we design our work mainly typical office hours but may need to work longer when deadlines are approaching. We also work as a freelance graphic designer.
WE WORK HAND IN HAND WITH THE FOLLOWING ORGANIZATIONS
Advertising agencies.
Architectural and interior design practices.
Large print houses.
Brand agencies.
Signage companies.
Book, magazine and newspaper publishers.
Multimedia companies.
Television and broadcasting companies.
The packaging industry.
In-house graphic design services of major national and international organisations and companies.
WE WORK WITH OUR KEY SKILLS
In Excellent IT skills, especially with design and photo-editing software.
In Exceptional creativity and innovation.
In Excellent time management and organizational skills.
In Accuracy and attention to detail.
In understanding of the latest trends and their role within a commercial environment.
In Professional approach to time, costs and deadlines.
OUR AIM
We are creative professionals where we use our artistic skills to create visual content for various mediums. We work on projects such as designing logos, brochures, websites, and advertisements. Using various tools and software, our aim is to communicate a message through our visual designs and help businesses and organizations achieve their goals.
Graphic design is a diverse, creative field that uses visuals to communicate ideas and solve problems. Since it tackles a wide variety of challenges, we specialized into different kind of graphic designs as follows:
WEB DESIGN
In our modern world, web design is quickly becoming one of the most valuable skills for creative professionals. This field of graphic design blends technology and the traditional principles of composition and form to create digital media.
UI AND INTERACTIVE DESIGN
Like web design, UI (user interface) and interactive design have become increasingly valuable skills. This field focuses on bridging the gap between complex computing and the user experience through visually pleasing forms and layouts.
ADVERTISING AND MARKETING DESIGN
Most every organization in the world relies on visual advertising and marketing, whether it’s used to form an internal brand identity or attract customers. At Berkeley College, you’ll learn to develop successful ad designs while gaining the creative problem-solving skills that will benefit you throughout your career.
MOTION GRAPHICS AND ANIMATION
Here we focus on animating visual media. This includes everything from typography to imagery, and everything in between. As a relatively new field in graphic design, motion graphics and animation present exciting opportunities to balance technical and creative skills.
PACKAGING DESIGN
Product packaging is everywhere, from the food we eat to the devices we buy. A career in packaging design lets you employ the creativity and branding strategies of ad design, along with the technical aspects of manufacturing, 3D mockups, and printing.
GAME DESIGN
Like UI and motion graphics, game design works at the forefront of technology and creativity. We navigate complex tech and exciting creative endeavors.
ILLUSTRATION
Drawing is the foundation of most artistic practices, especially illustration. As a graphic illustrator, we have the chance to create visual identities, cover art and more, all while using the fundamental principles of form, color, and composition.
PUBLICATION AND TYPOGRAPHIC DESIGN
In this field, we focus on the development, organization, and management of visual media that is often mass-produced. This includes books, magazines and more. By developing skills in printing, editorial layout design coordination and typesetting communication, publication and typographic designers create cohesive visual media.
